As a local business, it is important to make sure your website is optimised for search engines. This process, known as Search Engine Optimisation (SEO), can be complex and time-consuming, but it is essential for getting your business seen online.
There are a number of things you can do to improve your website’s SEO, including:
1. Researching and using relevant keywords
2. Optimising your website’s title and Meta data
3. Creating quality content that is informative and keyword rich
4. Building backlinks to your website from high-quality websites
5. Submitting your website to directories and search engines
By taking the time to improve your website’s SEO, you can increase its visibility in search engine results pages, which will ultimately lead to more website visitors and customers.
The SEO industry is constantly changing. What worked last year may not work this year, which is why it’s important to stay up-to-date on the latest trends. Here are some of the most important SEO trends to keep an eye on in 2019:
1. Voice search
With the rise of digital assistants like Siri, Alexa, and Google Home, voice search is becoming more and more popular. And as more people use voice search, the more important it becomes for businesses to optimize their websites for it.
2. Mobile-first indexing
Google has been shifting to a mobile-first index for a few years now and that trend is only going to continue in 2019. This means that if your website isn’t optimized for mobile devices, you’re going to fall behind your competitors.
RankBrain is Google’s artificial intelligence system that helps sort through the billions of search results to find the most relevant ones. And it’s getting better and better at understanding user intent, which means businesses need to make sure their content is relevant and engaging if they want to rank high in search results.
4. Visual search
More and more people are using visual search engines like Pinterest and Google Images to find what they’re looking for online. And as visual search gets more popular, businesses need to make sure their images are optimized for these searches if they want to be found.
5. Schema markup
Schema markup is a
why small businesses fail in seo
There are a number of reasons why small businesses fail in seo. One of the most common reasons is that they try to do too much themselves and don’t invest in the right tools or hire the right people. Another reason is that they don’t keep up with the latest trends and changes in search engine algorithms, which can quickly render their strategies obsolete.
Another big reason why small businesses fail in seo is because they have unrealistic expectations. They think that by investing a few hundred dollars in seo, they will immediately start seeing results and their website will magically start appearing at the top of search results. However, it takes time, effort, and ongoing investment to see real results from seo.
Finally, many small businesses give up on seo altogether because they get frustrated when they don’t see results quickly. They think that seo is too difficult or time-consuming, and so they simply give up and go back to traditional marketing methods. However, this is a mistake – if you want your business to succeed online, you need to be patient and persist with seo even when it seems like you’re not making any progress.